Is Your Website Costing You Money?
As a service professional, you need to do two things to sell your services effectively. You need to build trust and credibility, and you need to stand out from all the other professionals in your industry.
Nowadays, most of your prospects will visit your website even before you get a chance to know them, and present yourself. If your website is amateurish, sloppy, and difficult to use, then your prospects would associate these characteristics with you and your services. This is a surefire way to lose sales.
A bad website costs you so much money in lost credibility and lost sales that you're better off with no website instead of a bad one.
Well I have a "good enough" website...
As much as 95% of service professionals have either a bad website or a "good enough" website. A "good enough" website builds average impression, and it's not enough to make your prospects choose you. You need to make a better impression and build a better image to stand out from your competition.
You need a great website
One of the easiest way to stand out from your competition is to have a great website. It's easy because 95% of professionals don't invest time, money, and effort to build a great website. All you have to do is to make the decision to have a great website. A great website can improve your business dramatically.A great website:
- Grabs the attention of your visitors instantly
- Builds credibility and makes you appear as a committed professional
- Invites prospects to explore more
- Presents the benefits of your services clearly
- Leaves a positive and lasting impression
If your website leads your prospects with a positive mindset, then you would be able to sell your services easily when you get them on the phone or meet them in person.
What makes a great website?
Anyone can build a website, but it takes a lot of skills and expertise to build a great website. There is more to a great website than you think. A great website is:
-
Simple, clean, and professional
Your website should have everything your prospects need--inviting design, good navigation, and exclusive content--and nothing more. Keep it simple and clean. Don't put fancy animations and meaningless images. -
Fast loading
Attention span of website visitors is low--usually 5-7 seconds. If your website takes too long to load, then your visitors will leave immediately. Most of them will never come back. -
Easy to use
Don't make your visitors think. If you do, then they will leave your website, and will not come back later. Your visitors should be able to find what they need easily and quickly. -
Easy to maintain
You should have no trouble adding new content or updating current content. Otherwise, you will spend a fortune on website maintenance costs. -
Search engine friendly
Search engines like Google are major source of traffic. Majority of your prospects will find your website through search engines. Keep your website search engine friendly. Search engines love simple and clean websites. -
Browser friendly
What's the point of having a website that looks and functions well on one browser (i.e. Internet Explorer), but breaks on other browsers (i.e. Mozilla Firefox)? You need to make sure that every visitor has good and consistent experience with your website. -
Flexible
Your website should be structured well such that you can add new features (i.e. newsletter subscription) to your website easily. It should be flexible with your growing needs. -
Accessible
Your website should be accessible in many different devices such as handheld PDAs. Nowadays, a growing number of people uses these devices to access the Internet. There is a good chance your prospects are using them as well.
At Webability Solutions, we build websites with all the benefits above. If you want a great website, then contact us for a free no-obligation quote.
A great website design starts at $2500
We will design your website from scratch or redesign your existing website, but your investment starts at $2500. Click here to get a a free no-obligation quote for your website project.
